The regulations aim to protect small and medium-scale offline traders and ensure user data security.
By integrating TikTok Shop into Tokopedia, the aim is to leverage the strengths of each platform. TikTok excels in live sales, involving direct sales through interactive and engaging videos.
Meanwhile, Tokopedia boasts a significant market share, robust infrastructure, and an extensive logistic network.
Indonesia represents a promising market for TikTok with a user base of 125 million, making it the second-largest market after India.
