jfid – Nivea. Who doesn’t know this skincare product? However, there have been recent rumors that Nivea is an Israeli product and supports the Zionist regime.
This news has raised concerns among Muslims, especially in Indonesia. So, does Nivea really fund Israeli oppression?
Nivea and Israel: What’s the Connection?
Nivea was founded in 1911 by the German company Beiersdorf AG. Responding to these allegations, Nivea stated that they do not support Israel or Palestine.
The company said they only want to promote peace in the Middle East. However, based on research on the bdnaash.com website, Nivea and Vaseline are indeed listed as pro-Israel products.
Boycotting Pro-Israel Products: Is it Effective?
Boycotting is one way to pressure the Israeli government, which continues to attack Palestine. How effective is boycotting Israeli products or those who support them?
Amid the ongoing Israel-Hamas war in Gaza, a number of major brands have faced large-scale boycotts because they are suspected of supporting Israel or pro-Israel countries.
According to the Washington-based Brookings Institution, consumer boycotts will not have a major impact on Israel. The reason is that 40 percent of their exports are “intermediate goods”, which are goods used in the production process elsewhere.
About 50 percent of Israel’s exports are also “differentiated goods”, which are goods that cannot be substituted, such as specialized computer chips.
However, World Bank data shows a sharp decline in exports of semi-finished goods from 2014-2016. They suffered losses of around $6 billion. In the same period, foreign investment rose to around $12 billion after falling to $6 billion after the 2014 attack on Gaza.
Conclusion
Boycotting pro-Israel products is indeed one way to show support for Palestine. However, the effectiveness of this boycott is still a matter of debate. Meanwhile, Nivea, as one of the products on the boycott list, denies that they support Israel.
They say they only want to promote peace in the Middle East. But is this enough to convince consumers? Only time will tell.
